The Evolution of Huskee: Why HuskeeOriginal Is More Than Just a Name Change
Posted by Huskee on 9th Jul 2024
Read time: 3 mins
At Huskee, we've always been driven by a mission to reduce our world's reliance on single-use plastics and create a more sustainable future. Born from this commitment, we're thrilled to announce the evolution of our iconic HuskeeCup into HuskeeOriginal. Same product, improved lid and packaging design, different name.
This rebrand of our HuskeeCup signifies our ongoing dedication to innovation and improvement. In line with customer feedback, we have introduced a double-gasket design into our lids to ensure a more secure seal and have redesigned our packaging to align with these changes. Overall, it embodies our unwavering commitment to sustainability and our pursuit of creating products that are both beautiful and functional.
From HuskeeCup to HuskeeOriginal
Huskee was born from a simple yet powerful idea: to create a reusable coffee cup that was not only stylish and functional but also better for the planet. We believe in a future where sustainability is not just a trend, but a way of life. Our mission has always been to reduce our reliance on single-use plastics and empower individuals to make conscious choices. The evolution of our iconic HuskeeCup to HuskeeOriginal reflects this ongoing commitment.
This name change signifies a new chapter for Huskee, acknowledging the continuous evolution of our products and innovation. It is also better aligned alongside our HuskeeRenew and HuskeeSteel range naming.
Improved Packaging
We've also made significant strides in improving our packaging. Recognising the impact of traditional packaging, we've transitioned to uncoated, unbleached kraft cardboard for all our individually boxed cups. We have also eliminated plastic windows and sleeves, opting instead for display window cut-outs to showcase product colours. By doing this, we've reduced the use of plastics while maintaining a visually appealing presentation. Furthermore, we have minimised ink usage in packaging printing, reducing our environmental impact. This shift towards more intentionally designed packaging aligns perfectly with our commitment to lowering our footprint.
Enhanced Lid Design
We've meticulously refined our products, incorporating valuable customer feedback to enhance their performance and durability. A key improvement is the introduction of a double-gasket system across all our lids for improved sealing. This enhancement, along with our commitment to sustainability, reflects the evolution of HuskeeOriginal – a testament to our dedication to creating products that are both beautiful and functional.
Summary
The evolution of HuskeeCup to HuskeeOriginal signifies a commitment to continuous improvement and a sustainable future. This rebrand reflects our dedication to creating products that are not only beautiful and functional but also long-lasting and responsibly designed. We've refined our products with customer feedback, introducing a double-gasket system on our universal lid for enhanced sealing.
Furthermore, we've improved our packaging by using uncoated, unbleached kraft cardboard and reducing plastics. This commitment to better practices extends beyond our products to our operations. By prioritising reuse at every stage, we aim to empower individuals to make conscious choices and contribute to a better future, one sip at a time.